Commerce has been integral part of life changing vocation that shapes human history and encourages cultural interchange between nations with seemingly disparate backgrounds from time immemorial. Right from the prehistoric age, even to this information age, people have been involving in commerce to provide shelter, foods and financial security etc. for their families. The advent of information technology has revolutionized how people are involving in marketing today; the brick and mortar stores that hitherto enjoyed monopoly of business are finding it very difficult to survive. Worst still, the competition has transcended beyond the physical geographical locations into worldwide. The blue oceans have turned to red oceans where whales, sharks are consuming tilapia and mackerels. If you are planning to start Digital Marketing in 2018, you must strictly adhere to the tips below to be profitable.

Sales Funnel

Sales Funnels. It is not enough to have website, to recoup the cost of advertising and still able to continue to attract traffic to your business, it is a must to have sales funnel. Some years back, traditional website might be enough to run a successful business, but owing to the huge number of contents that being generated nowadays, consumers and customers need personalized experience so that they won’t suffer from information overload. What is sales funnel you might ask? It simply refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model. To design a sales funnel, you will need any of these tools: Clickfunnel, Thrive Theme, Leadpage, Optimizepress etc

Optimize your site for mobile platform

Make your site to be mobile responsive so that the contents and pages will be automatically flexible, fluid and adaptable to all screen resolutions and various devices. According to report as of February 2017, mobile devices accounted for 49.74 percent of web page views worldwide. You will be wasting too much money to get conversion if your sales page, landing page, optin page etc are not properly optimized for mobile devices. Also Google, a search engine powerhouse is rewarding sites that are full optimized for mobile platforms.

Optimize Your Online Presence for search engine.

It is not enough to build a dynamic website; you must build your website around the keywords people are searching for on the Google, binge and yahoo. You can use Google keyword planner, Kwfinder and other keyword research tools to research appropriate keywords to use. Make your site visible through organic search;when somebody input certain queries to the search engine box and press search, if your site can come up in the first page of the Google search result, you will surely increase your revenue without spending too much on advertisement.

Adopt Targeted Digital Tools

You need to get creative and strategic once you finished optimizing your online presence. Make use podcasts, Pinterest or interactive events like webinars to engage customers and share expertise with potential customers. You can generate incredible number of leads by adopting those platforms.

List Building

The business that is able to build sufficient email lists must surely be profitable.List is the emails you own,you can easily pitch them with your continuity products without incurring additional cost on advertisement Never build a site without squeeze page and ensure you drive the traffic to the lead magnet or optin page. Start building list from the day one. These are the tools you can use to build list: Mailchimp, Aweber, Getresponse etc


Kayode Olowoofoyeku is a digital marketer who is very passionate with helping small business owners launching their businesses.

This Post Has 2 Comments

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